Value Exchange Optimization™
Value Exchange Optimization™ – Let Customers Increase Their Own Profitability!
Customers no longer want to be “sold to.” Instead, they want to shape (and even drive) the dialogue they have with companies, by having choice and control in the way they talk to a company and buy from a company.
Companies need to support this new customer mindset, in ways that don’t reduce company profitability. Our intelligent customer engagement programs are designed to invert the traditional notions of push-based marketing on their head, by putting the customer more in control of the conversation so they feel “helped” not “sold to”, but always with a result that is profitable for the company.
We call this innovative approach to customer engagement Value Exchange Optimization™ (VEO). Every day companies spend millions of dollars on discounts, promotions and marketing communications. Much of this money is wasted because it is not relevant and it is poorly targeted. Value Exchange Optimization™ allows customers to help companies shape how this money is spent. By letting customers tell a company how to spend this money, by choosing the types of incentives that will drive changes to their behavior, our programs let customers increase their own profitability.
For more information about Value Exchange Optimization™, see this Harvard Business Review article written by our founder, Alan Grant.