Exchange Solutions is pleased to share its inclusion in the October 2018 Gartner Market Guide for Loyalty Management. The Market Guide shares Gartner’s assessment of the loyalty marketing landscape and its analysis of how the market is changing.
Besides sharing its recommendations to marketing leaders around how to develop multichannel loyalty management strategies, Gartner provides a list of representative vendors grouped into three categories: Loyalty Management Service Providers, Customer Data Platforms, and Pure Play Solutions.
“Our roots as a company are certainly in 1 to 1 loyalty management but in recognition of the way the market has been changing, we’re leveraging our advanced capabilities to provide more than loyalty solutions and to complement other technologies that will deepen customer engagement and increase profitability,” says Ron Gerace, Senior Vice President, Product and Marketing. “We believe that leading marketers are looking for something beyond the often expensive ‘pursuit of transactional loyalty tactics’ to quote Benjamin Bloom in the Gartner Market Guide for Loyalty Management. We want to be there for retailers who want to partner with us to extend their technological capability and more effectively understand and engage their customer to drive true relevancy and win-win for them and their customers.”
Exchange Solutions has over 20 years of experience, evolving 1 to 1 loyalty solutions such as ES Loyalty, a highly scalable, flexible, secure and fully-featured loyalty platform. Helping retailers take their existing loyalty program to the next level, Exchange Solutions also created ES Loyalty Boost which provides individualized Smart Offers that can be layered on top of any existing loyalty, rewards and affinity program to generate true 1 to 1 engagement, leveraging machine learning to drive customer loyalty to new heights!
“We’re pleased to be recognized as one of the Loyalty Solutions providers by Gartner alongside other vendors whom we believe are the standard bearers for loyalty management,” says Gerace. “I know we are all continuing to evolve to meet the changing marketplace and the growing expectations of our clients’ customers.”
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
About Exchange Solutions
Founded in 1996, Exchange Solutions improves customer lifetime value for Retailers through smarter loyalty programs, individualized offers, and website optimization, powered by AI & advanced analytics. They have 20 years of experience working with multiple high-profile clients across various verticals and geographies. Exchange Solutions has offices in Boston, Massachusetts and in Toronto, Ontario, Canada. To learn more visit www.exchangesolutions.com