Online retailers increasingly turn to web-hosted and web-delivered software and services to power their businesses.
As e-commerce becomes increasingly competitive, customer experience is expected to grow in importance. By 2020, customer experience will overtake product and price as the key brand differentiator.
“The opportunity to engage customers relevantly, in real time, with the right messaging to foster an environment that creates the most personal customer shopping experience, is a must-have for e-retailers,” says Ron Gerace, Senior Vice President of Product and Marketing at Exchange Solutions.
“If a retailer isn’t driving relevant customer engagement, it is under-performing its potential.”