Case Study: Large International Home Improvement Retailer
What We Do
Exchange Solutions designs, builds and operates innovative customer engagement programs that use data-driven, personalized incentives to increase valuable customer behaviors, at a lower cost than your business-as-usual marketing. Our programs uncover existing customer behavior gaps and close those behavior gaps with individualized offers. These one-to-one offers are tailored to each customer in order to drive incremental behavior change.
ES Engage, our cloud-based, individualized offers customer engagement product, helps retail and e-commerce businesses to improve:
Customer Lifetime Value
Powering advanced customer engagement for the biggest retail and e-commerce brands
How We Do It
We identify and target each of your customer’s high-value behavior gaps, focusing on behaviors that they are not likely to perform. We then create Intelligent Rules to target those behavior gaps with the right amount and type of incentive. Engaging with each customer in real-time and in the right channel, we present individualized offers that deepen your customers’ engagement and drive the most profitable incremental behaviors.
How To Get Started
Understanding the potential value of your member behaviors is the first step in developing an advanced customer engagement program. Exchange Solutions’ Benefit Assessment not only helps companies to identify and quantify their customer behavior gaps, but provides a roadmap showing how to capitalize on these incremental opportunities.