Comprehensive, fully-featured loyalty programs with supporting loyalty services
Measure and earn lasting consumer loyalty with a proven partner
Evolve your program from a transactional rewards model, to a program that creates unique member experiences, inspiring deeper loyalty
Maximize the value of your member data to enable better personalization & communications
Efficiently launch program changes and tactics to capitalize on new communication channels, member behaviors and reward experiences
Execute a more profit focused approach to loyalty that will ensure program ROI
Maximize loyalty program performance through optimal experiences and offers
lift in member spend
lift in transaction frequency
active member penetration
ES Loyalty Feature List
ES Loyalty is driven by a comprehensive set of features that enable rapid implementation and management of an omni-channel loyalty program
Choose from these core features:
- Unified Member Database
- Integration Technologies (APIs, Feeds, SDKs, Web Listening Tools)
- Advanced Promotional / Campaign Engine
- Accrual / Redemption Engine
- Flexible Rewards (currency agnostic – $ off, experiences, services)
- Self-Serve Console (manage members, configure promos, reports)
- Tiers
- POS Receipt Messaging & Prompts
- Trigger / Journey Communications
- Multi-Currency
- Refer-a-Friend, Gamification & Badging
- Localization & Multi-Language
- Premium / Subscription Loyalty
- Loyalty Report Suite
- Load-to-Card Offer Functionality
- Multi-Brand Programs & Strategic Coalitions
- Pre-Integrated with ES Loyalty Boost (Personalized Offers for Loyalty Program members)
Advanced Analytics Services
Exchange Solutions expert team of data analysts provide supporting services that empower our clients with insights on loyalty program performance, member lifecycle management, member profiling, share of wallet analysis, and more
Explore how our team can help:
Loyalty Program Performance
- Monitoring key performance indicators and analysis of trends
- Promotion impact and ROI
- Campaign design and post analysis
- Ad hoc analyses
Member Lifecycle Management
- New member activation, growth and retention
- Existing member growth and retention
- Customer Journey
Advanced Analytics
- Modeling and segmentation to support various marketing initiatives
- Member profiling, inferences based on purchase behavior
- Optimization of loyalty and marketing communications
- Market Basket Analysis
- Member Engagement Index
- Price Sensitivity Analysis
With Non-Loyalty Data
- Loyalty sales penetration
- Share of wallet analysis
- Basket comparisons
Loyalty Program Expertise and Design Services
Exchange Solutions provides supporting services that compliment the design and management of an omni-channel loyalty program
Learn more about these value added services:
- Loyalty Program Design
- Promotions / Campaign Strategy
- Member Communications Management
- Web / App Design, Construction & Hosting
- Card Production & Fulfillment
Our Key Differentiators
Optimized for speed to market and change
ES Loyalty supports quick activation of earn and/or burn on new behaviors and channels, enabling our clients to quickly optimize their member engagement tactics
Enabled for strategic loyalty partnerships
ES Loyalty is backed by the right technology and know-how to facilitate complex loyalty program partnerships with goals to drive member acquisition and grow share of wallet
Supportive tech integration
Exchange Solutions does the heavy lifting to integrate into a retailer’s existing technology, or we provide our turn-key Loyalty API documentation if the retailer wants to take charge
Robust promotions management and reward options
ES Loyalty supports a broad array of promotion types. It has been purposefully built for retail style promotions and has an intuitive, modern interface for promotion set-up and management.
Innovative data capture and advanced analytics
Exchange Solutions employs proprietary “listening” technologies that collect valuable member activity data to enrich member profiles. Advanced analytics tools then create more relevant offers, communications and member experiences.
Automated offer personalization
ES Loyalty also utilizes ES Loyalty Boost, which delivers automated personalized offers that generate continuous member engagement and more profitable application of promotional spend
Resources
Gartner 2020 Market Guide for Loyalty Management
See ES Loyalty in action. Contact us for a quick demo.
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