AI Loyalty Platform Suite
Our secure & scalable cloud-based platform operates our loyalty and personalized offers solutions, supported by the right mix of SaaS, AI and managed service
One Platform. Unlimited Growth.
ES PlatformTM powers a suite of products, built to ignite consumer engagement, improve lifetime value, drive incremental revenue, and increase promotion ROI.
Advanced targeting and personalization engine for loyalty promotions, without Rip & Replace
Empower your Existing Martech Stack
ES PlatformTM easily integrates into your existing marketing tools, avoiding redundancies and maximizing the flow of loyalty data
Deliver connected loyalty experiences
across your POS, eCommerce and mobile platforms
Boost marketing automation & journeys
using real-time loyalty events
Action & enrich data within your CDP
CRM and other data clouds
Offer the optimal mix of rewards
and incentives
Our Trusted Partners
We work with industry-leading partners to deliver comprehensive solutions
Security & Compliance
Learn about our PCI DSS and SOC 2 compliance, data protection, and enterprise security
Driving Success for Marketers Everywhere
Success Story: Petro-Canada
A lift-and-shift project was successfully implemented nation-wide with no issues
At-A-Glance
Petro-Canada, owned by Suncor Energy, has a network of more than 1,800 retail and wholesale locations across Canada. Its loyalty program has been in market since 1995 and supports 3 million active members.
Needs
Petro-Canada identified the need to retire its antiquated, point-of-sale based, in-house loyalty system. Their chosen path was to partner with a third party to rejuvenate their existing program.
Solution Design
A lift-and-shift project allowed Petro-Canada to re-platform their existing program seamlessly.
Real-time integration
with a new retail partner for cross-earn capability, objective of driving growth in both programs
No errors
Elimination of errors through settlement automation
Targeted offers
Targeted offer capability, replacing what was previously only mass offers
Reports and controls
Business controls and reporting not previously implemented in-house
Success Story: Bealls
Boosting conversion / AOV with real-time personalized offers, while safeguarding profit margins
At-A-Glance
Bealls is a Florida-based department store offering casual clothing, shoes, bed and bath, and home décor, catering to families that live the Florida lifestyle.
Needs
Tasked with quickly doubling e-commerce sales without mass discounts, Bealls needed to convert more first-time visitors and maximize every visit to stretch and close carts.
Solution Design
Real-time, in-session personalized offers were implemented to appeal to Bealls' price-conscious target shopper, while respecting its everyday low-price strategy, ensuring discounts were used strategically to maintain profit margins.
77% increase in AOV
1.6X spend over target
ROAS: $17
Exchange Solutions has been instrumental in helping us achieve and exceed our e-commerce growth objectives. Their real-time personalization solution aligns perfectly with our commitment to delivering value to our customers while protecting our margins.
Kevin Brughelli
Divisional Vice President, eCommerce and Digital Marketing, Bealls Inc.
Success Story: Foot Locker
Profitable online growth by personalizing offers within brand, margin, and compliance limits.
Needs
Foot Locker, the U.S.-based global athletic footwear and apparel retailer, was seeking a way to drive higher-margin sales and increase AOV without relying on frequent broad-based discounts. With a high volume of MAP-restricted product, and the goal to move at-risk inventory before deep markdowns, Foot Locker needed a way to personalize online incentives to shopper behavior, without compromising on strict data privacy and compliance standards.
Solution Design
ES Engage was configured to deliver personalized, well-timed offers aligned with shopper intent and purchase potential, while also supporting sell-through of slower moving inventory. Offers were designed to feel relevant and exclusive - only appearing where allowed - encouraging conversion and basket stretch without disrupting Foot Locker's streamlined purchase path
ROI
Increase in AOV
ROAS
5.5% incremental sales lift, 5.4% incremental margin lift, +$56 AOV
Highly effective at converting / stretching high value ($200+) carts – 7.4% incremental sales lift on $200-300 value carts
ES Engage converted carts contain:
2X as many items
Over indexed on at-risk inventory and apparel
6% average discount (vs. ~20% mass promo discounts)
Zero impact to customer service – seamless UX, optimal user experience
Success Story: Harry Rosen
Modular Solution: Targeted Personalized Offers Enhancement Added to Existing Loyalty Platform
At-A-Glance
Harry Rosen has locations in major city centers and a loyalty program serving over 100,000 members.
Needs
Harry Rosen identified it had challenges implementing, launching and managing loyalty offers to its membership base. It believed that its membership base was stagnating due to these challenges.
Harry Rosen also identified it lacked IT bandwidth and limited day-to-day resources available to execute offers on an ongoing basis.
Solution Design
Targeted, personalized offers capabilities were enabled, without having to rip-and-replace the existing loyalty platform
Launched in market in less than 3 months
>10x improvement in promotional efficiency
40% of all captured sales through these offers were incremental
50% increase in transaction size
The console enables our team to move quicker than traditional promotional processes or tools previously let us. I can be in a review and planning meeting at 10 am and by 10:15 I've launched relevant, personalized offers that easily get communicated to our members in the right channels.
Darren Thompson
Director CRM & Loyalty, Harry Rosen Inc.
Unleash Gamification for Loyalty
Turn your loyalty program into an experience customers crave with gamification mechanics that drive engagement, increase participation, and boost customer lifetime value.
Frequently Asked Questions About ES Platform™
Find answers to common questions about our platform and solutions
Ready to Transform Your Customer Experience?
Discover how ES Platform can help you build stronger customer relationships and drive business growth.
Certified Membership
MACH Alliance ISV Member
ES Platform™ embodies MACH principles with its modular architecture, API-first design, and cloud-native infrastructure. As a MACH Alliance ISV member, we ensure Exchange Solutions integrates seamlessly with your entire martech ecosystem, reducing vendor lock-in and enabling flexible, best-of-breed deployments across your technology stack.
Learn about our MACH Alliance membership →
