Revolutionizing Retail Loyalty

Delivering personalized loyalty solutions to retailers that enable them to build deeper and more profitable engagement with their consumers

Since the beginning, Exchange Solutions’ mission has been to optimize the exchange of value between retailers and consumers.

This is achieved through understanding an individual consumer’s current behaviors, identifying what incremental actions he or she could perform, and presenting an economically rational incentive that delivers value to the consumer while ensuring an incremental and profitable transaction for the retailer.

We call this Value Exchange Optimization and it is the core concept underpinning all our solutions.

Our Valued Clients

Leadership

Mike Hughes

Chief Executive Officer

Mike Hughes is the Chief Executive Officer of Exchange Solutions. Mike is responsible for leading the business, technology, operations, analytics, and administration functions of the company.

Mike is a seasoned executive with a long track record of success, leading organizations through rapid growth and expansion. As a senior operations and financial executive, Mike raised over $800 million in public and private financings, built companies from early stage through large scale growth and managed several highly successful exits.

Prior to his role at Exchange Solutions, Mike served as Chief Financial Officer and operating executive for several software companies, including Vertica Systems Inc., which was acquired by Hewlett-Packard. Mike also held executive level operating and finance positions at two telecommunications companies, both of which completed IPOs and were acquired by AT&T and KPN respectively.

Mike has broad high tech experience including: SAAS and enterprise software (Database, IT and Retail Systems), advanced analytics, marketing technology and telecommunications services. He earned his MBA in Finance from the Franklin W. Olin Graduate School of Business at Babson College and a Bachelor’s Degree in Accountancy from Bentley University.

Shane O’Neil

Chief Technology Officer

As Chief Technology Officer, Shane O’Neil leads with pragmatic optimism, understanding that the problems of today need to be solved, while keeping an eye on the product and solution opportunities of tomorrow. He champions big sky dreaming for a team of architects, product owners, engineers and developers to constantly find ways to stretch, innovate and optimize.

Prior to joining Exchange Solutions as CTO, Shane’s tenure spanned multiple organizations including running global operations for DoubleClick Email and developing and integrating Web 2.0 product launches as CTO for Lavalife.

Shane is a certified Birkman consultant and holds a Bachelor’s degree in Economics from McMaster University.

Brenda Higuchi

Senior Vice President, Analytics and Optimization

Brenda Higuchi charts Exchange Solutions’ journey into applications powered by Advanced Analytics. Her extensive leadership and consultative experience in data analytics and loyalty program design enhances the team’s abilities to usher key accounts into the future of customer engagement and loyalty. Brenda leads her team in the design, build and operation of advanced analytics and machine learning applications that are fully integrated with our technology for powering Loyalty and Personalized Offers Solutions.

As a leader in the design and launch of programs such as SCENE and myHusky Rewards, Brenda has the credentials and experience to shape solutions that allow clients to stay customer-obsessed by harnessing the power of transactional and behavioral data for achieving customer engagement and loyalty goals.

Brenda has a Bachelor of Science and a Master of Science in Statistics from McMaster University and the University of Toronto respectively. She is passionate about evolving her education and experience with Executive Education programs from the Harvard Business School.

Susan Kovacic

Vice President, Human Resources

Susan Kovacic is a seasoned Human Resources professional with proven functional expertise providing the proper mix of human capital through strategic planning and execution of people initiatives.

As a people leader at Exchange Solutions since 2011, Susan builds and delivers programs that support the strategic organizational direction to ensure Exchange Solutions is always forward-thinking with its people strategy. Her consultative and human approach ensures the business maintains the right top talent for the right roles while also keeping true to culture and core values as we continue our growth.

Susan believes people are the core to success at any organization and that the Human Resources function must maintain a reputation of being a trusted and integrated partner. This approach to leadership has created a culture empowering employees at all levels to thrive at Exchange Solutions. Susan previously held Human Resources roles in other fast growing companies including Teknion Corporation and Alliance Communications where she gained extensive knowledge and foundational experience in talent management, change management and leadership development.

Rich Stoller

Vice President, Finance

Rich Stoller is a strategic finance and operations leader with over two decades of experience driving financial performance and operational efficiency in high-growth technology companies. As Vice President of Finance, he oversees financial planning and analysis, accounting, and strategic decision-making to support the company’s growth.

Prior to joining Exchange Solutions, Rich held senior finance roles at several technology firms, including Influitive, Trilio Data, and Virtual Computer, where he played a key role in financial forecasting, venture fundraising, and M&A transactions. He has a strong track record of optimizing financial operations, developing data-driven insights, and partnering with executive teams to drive business success.

Rich holds an MBA from Babson College and a BBA in Finance from the University of Massachusetts Amherst.