Automated Personalized Offers that Maximize Conversion
Boost E-Commerce Success with Real-Time, AI-Powered Personalization
ES Engage is an AI-powered solution that elevates e-commerce performance by delivering real-time, personalized offers to anonymous online shoppers. It increases conversions and spend, and boosts customer engagement by analyzing live purchase intent to optimize offer relevance for each online visitor, and ensure efficient use of promotional budgets. Built for seamless installation, ES Engage works effortlessly with your existing systems, enabling rapid deployment and delivering measurable results — all without extensive IT intervention or development.
Helps Digital Marketers
Drive Topline Revenue, More Profitably
Deploy smart offers that capture incremental sales, reducing reliance on broad, profit-eroding strategies.
Offer Personalization at Scale
Automated, AI-driven offers that remove guesswork and manual effort.
Increase Conversion & Basket Size
Utilize real-time purchase intent data to grow baskets, convert new visitors, and reduce cart abandonment.
Drive Results Without Complex Tech Integration
Quick tag-based install, no development required. Immediate ROI.
How it works
1. Real-Time Data Analysis
- 100’s of data points collected in-session via simple tag
- Determines if an anonymous user is a new visitor, prior browser or buyer
- Understands browsed category / product margins
2. AI Powered Offer Decisioning
- Evaluates conversion likelihood & basket stretch potential
- Assesses margin to protect profitability
- Considers a broad set of objectives
(e.g, drive conversion, stretch basket, shape demand, drive return visits, promote strategic messages) - Selects the right offer to maximize incrementality and use of promotional budget
3. Offer Presentment
- Tag that collects data also presents offer
- Offers are tailored to brand standards
- Seamless application of the incentive when customer checks out
The end result…higher conversions and spend, more revenue and much more efficient use of your precious promotional budget.
Go to market in <60 days with no IT intervention.
Convert each visit in just a few clicks. Learn how it works in 2 minutes.
Deploy tailored campaigns, offers and messages designed to drive strategic business objectives
- Drive Add-to-Cart
- Convert Cart
- Stretch Basket / AOV
- Shape Demand (e.g., Clear Inventory, Competitive Response)
- Improve Fulfillment Profitability (e.g., Incent BOPIS)
- Maximize Special Promotional Periods (e.g., Black Friday)
- Create Awareness (e.g., Promote Free Returns, Email Sign-Ups)
What happens when our clients shift to automated personalized offers?
11% Growth in Digital Revenue
Yields 11% Increase in Gross Margin
At a 70% Reduction in Promotion Spend
Generating a 50%+ ROI
Need proof? We put our money where our mouth is. ES Engage can operate on a pay-for-performance basis. We don’t make money, unless you do.
Working with Exchange Solutions to help optimize our digital customer engagement strategy has been a great decision. Their ES Engage solution is one of the most impressive tools we’ve added to our eCommerce platform and is the solution I am most proud of implementing at INDOCHINO.
Real, Profit-Minded Results with ES Engage
National Home Improvement Retailer
Regional Department Store
Menswear Retailer
Regional Home Improvement Retailer
Specialty Retailer
Office Supply Retailer
At-A-Glance
The company is one of Canada’s leading home improvement retailers, operating hundreds of stores nationwide.
Needs
The company needed to increase online sales as a percentage of overall revenue while protecting margins and continue supporting its weekly flyer program - both in-store and online - through profitable promotions.
Solution Design
The company implemented real-time, in-session personalized conversion offers to complement existing online promotional strategies, drive revenue growth, protect margins, and, over the longer term, reduce reliance on mass promotions.
11% growth in topline revenue
10% growth in margin
86% higher return on promotional spend vs. BAU
ROAS of 13+
Exchange Solutions has driven great results for us, and we really value how hands-on the team is. They aren’t a ‘set it and forget it’ vendor and work diligently to constantly optimize the program and drive business results for us.
VP eCommerce
At-A-Glance
The company is a southern-state-based department store offering casual clothing, shoes, bed and bath, and home décor, catering to families that live a beachside lifestyle.
Needs
Tasked with quickly doubling e-commerce sales without mass discounts, the company needed to convert more first-time visitors and maximize every visit to stretch and close carts.
Solution Design
Real-time, in-session personalized offers were implemented to appeal to the company’s price-conscious target shopper, while respecting its everyday low-price strategy, ensuring discounts were used strategically to maintain profit margins.
77% increase in AOV
1.6X spend over target
ROAS: $17
Exchange Solutions has been instrumental in helping us achieve and exceed our e-commerce growth objectives. Their real-time personalization solution aligns perfectly with our commitment to delivering value to our customers while protecting our margins.
DVP Omnichannel
At-A-Glance
The company is a clothing retailer that offers made-to-measure suits, shirts, and other apparel, providing personalized, tailored clothing both online and in showrooms across North America.
Needs
The company struggled with converting first-time visitors and saw frequent mass promotions negatively impact average order value, leading to declines instead of growth.
Solution Design
In-session personalized offers were implemented with a focus on converting first-time visitors and encouraging basket stretch, while minimizing the use of broad discounts to profitably grow average order value.
4.5% margin lift
1.2X spend over target
Outperforms BAU AOV while maintaining healthier profit
Working with Exchange Solutions to help optimize our digital customer engagement strategy has been a great decision. Their ES Engage solution is one of the most impressive tools we’ve added to our eCommerce platform and is the solution I am most proud of implementing at the company. VP Growth
At-A-Glance
The company is a leading regional home improvement retailer, offering a wide range of building materials, tools, and home improvement products to both DIY customers and contractors.
Needs
The company faced the challenge of growing sales in its emerging online channel without sacrificing profit margins.
Solution Design
Smart offers were deployed to higher value carts of over $100. This approach focused on extracting more growth from the company’s best customers while minimizing incentive costs to customers with smaller baskets.
6% revenue lift
4% AOV lift
21% margin lift
2% increase in orders
At-A-Glance
The company is an e-comm and TV shopping channel offering products across fashion, beauty, electronics, and home goods, catering to customers seeking unique, convenient shopping experiences both online and on-air.
Needs
The company faced the challenge of driving online revenue and turning inventory, despite successfully attracting traffic to their website through various marketing efforts. Converting this traffic into sales remained a key obstacle.
Solution Design
The company leveraged ES Engage™ to deliver real-time, personalized offers aimed at moving non “on-air” categories and products at a higher velocity, targeting high-propensity customers to boost conversion rates, and converting more first-time visitors.
1.4X spend Over Target
$13.5: ROAS
15% offer completion = high engagement
ES Engage™ has provided us with a means to realize revenue growth without compromising on profitability and brand standards. We greatly value how hands-on the Exchange Solutions team is – their solution isn’t resource intensive or time-consuming for my team or me. They work diligently to constantly optimize the program and drive business results for the company. And their pay-for-performance approach ensures our interests are fully aligned.
Head of Ecommerce
At-A-Glance
The company is a top office supply retailer, providing products and services like technology, furniture, and print solutions for businesses and consumers through its e-commerce platform and stores.
Needs
The company needed to boost category penetration, convert anonymous users, manage discount rates for low-margin products, and separately identify and treat preferred price customers.
Solution Design
The company deployed Add-To-Cart (ATC) offers to drive online conversion and sales, optimizing the solution to target new customers, prior browsers, and lapsed preferred members.
38% increase in AOV for treated customers
1.4X spend over target
Unlock Smarter, Personalized Offers
Effectively treat unknown consumers
Implement quickly – for real
Target personalized offers only when needed
Automate your offer process and learn in real-time
Discreetly discount or reward
Forget the cookies – leverage secure, controlled tracking in-session
Optimize results with managed services
Low cost and flexible term
Optimize your online promotional strategy now
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