The impact of current economic pressures and rising consumer demands, together with the technology overlap with broader martech stacks, are leading many brands to seek loyalty technology vendors that offer modular solutions in support of their consumer experience and loyalty efforts.

Adopting modular loyalty solutions that add to existing tools that brands already invest in provides them with the flexibility to leverage incremental functions that best fit their needs while achieving true consumer loyalty without exhausting their budget or IT resources.

Download the report to read Forrester’s evaluation overview of 38 loyalty solution vendors based on their industry focus and type of offering, as well as learn the top use cases and functionalities most frequently sought after by brands, and understand why the concept of modular loyalty technology is deemed a top disruptor to market dynamics today.