Personalized offers that deepen member engagement, drive incremental revenue and maximize profit

Running a loyalty program with thousands or even millions of members is a tough job for the best of teams. Even tougher is keeping the entire base engaged and feeling valued. ES Loyalty Boost allows existing loyalty program operators to leverage the power of a personalized offer system, without needing to upgrade or completely replace your platform.

Reap the benefits of personalized loyalty offer program to your existing member base.

  • Add a loyalty 3.0 capability to your existing program without having to “rip & replace”
  • Issue compelling, one to one offers in any channel to drive additional revenue at more profitable margins
  • Accelerate and deepen engagement from your member base
  • Increase the ROI on your program promotional spend
month to get a purchase
in a new category
quicker to first redemption fewer days to account registration

How it Works

First, each loyalty member is assessed to Identify Behavior Gaps. Typical behavior gaps include recency & frequency, average order value, not shopping in certain categories, not engaging with digital and social channels, not redeeming in the loyalty program, and more.

Next, our Intelligent Rules (powered by AI) determine the right offers for a member’s, rationalizing the amount of incentive they need based upon their propensity to close their behaviour gaps. The offer “ask” is also set to be realistic and achievable for the member.

Then, Offers are communicated in all available channels and the rewards are paid only once the member completes their offers. Rewards can be tailored to whatever motivates your members (e.g., bonus points, coupons, free gifts, experiences, etc.)

Finally, Automated Decisioning ensures members keep receiving new offers and that they are tied to the member’s latest performance and ever-changing gaps.

The end result… accelerated & continuous member growth, incremental program revenue and optimized promotional spend.

What you Get

  1. Full control over Program Configuration – offer types, branding, communication channels, and reward currency
  2. Continuous Optimization by our team of Data Scientists who:
    • Profile member behavior and perform behavior gap analysis
    • Analyze purchase patterns, propensities & opportunities for improvement
    • Tweak offer parameters to optimize engagement and ROI
  3. Access to analysis insights to use in your own marketing, personalization and merchandising strategies
  4. Dedicated Account Manager & highly responsive technology team
  5. Weekly performance reports with program results
  6. Quarterly Business Reviews to dive deeper into program performance and optimization opportunities

Getting Started

As ES Loyalty Boost is operated as a managed service, it all starts with an assessment of existing loyalty member behavior. Send us a sample of your member file. The team will conduct a free gap analysis to identify how to engage your members to deliver incremental performance.

How Exchange Solutions delivers the next generation of retail loyalty today
Exchange Solutions named in Gartner’s 2018 Market Guide for Loyalty Management
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