Automated, personalized offers that turbocharge loyalty program performance
Rejuvenate a sub-optimal program with these key benefits:
Automate and optimize offer personalization at-scale, in real-time
Improve performance of an existing loyalty program, without having to “rip and replace"
Accelerate and deepen member engagement with the program and brand
Drive additional revenue from the program through direct improvement in customer lifetime value behavior
Optimize loyalty program promotional expenses, including vendor funded budgets
Significantly improve operational efficiency
How it works
Automatically delivers personalized offers to members in exchange for performing strategic behaviors. Maintain affinity, grow average order value, drive category penetration and more. Offers and incentives are highly tailored to each individual consumer’s shopping patterns and propensities to maximize relevancy and optimize promotional budgets.
The end result…accelerated and continuous program growth, revenue and optimized promotional spend.
Offers are more relevant, effectively driving additional revenue and optimizing promotional budgets
Increase in offer completions
Reduction in offer costs
Increase in operational efficiency
Our Key Differentiators
True 1 to 1 personalization, not just segmentation
Offer parameters are tailored to each individual consumer’s behavior gaps and propensity, equating to more incremental actions and profitable application of promotional budgets
Focus beyond “best customer”
ES Loyalty Boost focuses on all member types, not just the most engaged or “best” ones. Apply offer strategies that are aimed at creating “better consumers” out of members who aren’t ideal performers, all while keeping those that are most engaged happy.
Do more with past purchase data
Drive new purchases in categories or on specific products based on behavior gaps rather than simply repeating purchases on what the member has bought in the past. Plus – target only those behavior gaps that will have a positive impact on profitability and customer lifetime value.
Optimize vendor funded offers
Optimize and automate vendor funded offers to maximize conversion. Provide clear attribution data to your CPG vendors and maximize their wallet share.
Improve customer lifetime value and engagement behaviors, not just purchases
ES Loyalty Boost goes beyond typical spend-based offers. It helps close behavior gaps related to both purchase level and engagement, such as redemption, digital behavior and more.
Modular loyalty product portfolio
Based on a best-in-class modular and flexible platform, all Exchange Solutions’ loyalty products are vertically integrated and plug & play, enabling our clients to start with what they need and add functionality on demand to meet their future needs as they grow
Resources
See ES Loyalty Boost in action. Contact us for a quick demo.