Jennifer Trant named to Exchange Solutions Executive Senior Leadership Team as Managing Director, Account Management

(October 2019) Exchange Solutions Inc., a retail loyalty and customer engagement solutions provider for North American clients for over 20 years, announced Jennifer Trant’s promotion to the Executive Senior Leadership Team.

Jennifer is a seasoned executive with a strong track record of driving results, building and developing high performing teams. She joined Exchange Solutions in 2016 to support Esso and Mobil, in achieving and eventually surpassing market growth goals through transformative change in their customer engagement and loyalty strategies. In an announcement to the company, CEO Robert Jewell welcomed Jennifer to the leadership team, “It is my pleasure to name Jennifer Trant to the Executive Senior Leadership team. Jennifer has demonstrated outstanding leadership to her team and has developed strong and balanced client relationships, while consistently achieving and overachieving business results.” Jennifer was also recognized for her personal contributions to the value-driven, customer-obsessed culture at Exchange Solutions as a key leader in upholding Exchange Solutions’ core values.

Prior to joining Exchange Solutions, Jennifer led key accounts at Aimia, working with leading brands to support the development, launch and optimization of loyalty and engagement initiatives. Past accounts Jennifer oversaw during her tenure at Aimia included the Bank of Montreal, National Bank, MBNA, Royal Bank of Canada, Scotiabank, General Motors and Husky Energy.

Joining the executive leadership team in their work with the Board of Directors, Jennifer will be setting strategy, developing growth initiatives and optimizing operations at Exchange Solutions. Her years of leadership in creating customer-centric solutions will propel the company’s continued trajectory toward real and deep customer engagement beyond transactional loyalty and programmatic value proposition of points and rewards. In the current and changing landscape of loyalty, Jennifer is an inspired pragmatist who evangelizes that brands win customer loyalty when they keep the customer at the core of loyalty strategy.

About Exchange Solutions

Founded in 1996, Exchange Solutions helps retailers improve customer engagement through smarter loyalty programs and personalized offers, powered by AI & advanced analytics. With offices in Toronto and Boston, Exchange Solutions applies their passion and expertise to multiple high-profile clients across various verticals and geographies, such as Imperial Oil, Lowe’s, Today’s Shopping Choice, and Brooks Brothers. To learn more visit


Exchange Solutions
Kelly McLean
Director, Marketing