More consumers demand improved convenience and streamlined access to relevant products and information that allows them to replenish their grocery needs while delighting in immediate rewards and personalized benefits. While their expectations are constantly increasing, new habits are here to stay as most consumers continue to shop online. The rise of digital channels and the decline of traditional spend not only produced an unprecedented competition to capture the online audience but also led many retailers to find new ways of doing business.
Truly understanding your consumer is hard. As a grocer, you recognize that having the right loyalty strategy is more important now than ever, but how do you create value for both your consumers and the business? This report outlines key initiatives you should take to maximize both acquisition and retention efforts to successfully plan for and truly thrive in the years ahead.
From improving offer targeting and personalization to modernizing vendor funded programs, brands have the opportunity to maximize consumer engagement and brand loyalty while decreasing costs and optimizing results.
Download our report to learn how you can accelerate the opportunity to thrive, rather than simply survive, using a combination of the right loyalty strategy, loyalty platform, and loyalty communications plan to drive deeper, more engaging relationships with your consumers – whether you need to focus on acquisition, retention, or both.