Boost E-Commerce Success with Real-Time, AI-Powered Personalization
ES Engage is an AI-powered solution that elevates e-commerce performance by delivering real-time, personalized offers to anonymous online shoppers. It increases conversions and spend, and boosts customer engagement by analyzing live purchase intent to optimize offer relevance for each online visitor, and ensure efficient use of promotional budgets.
Built for seamless installation, ES Engage works effortlessly with your existing systems, enabling rapid deployment and delivering measurable results — all without extensive IT intervention or development. Complement your loyalty program with intelligent e-commerce personalization.
Helps Digital Marketers
Drive Results Without Complex Tech Integration
Quick tag-based install, no development required. Immediate ROI.
Drive Topline Revenue, More Profitably
Deploy smart offers that capture incremental sales, reducing reliance on broad, profit-eroding strategies.
Offer Personalization at Scale
Automated, AI-driven offers that remove guesswork and manual effort.
Increase Conversion & Basket Size
Utilize real-time purchase intent data to grow baskets, convert new visitors, and reduce cart abandonment.
How It Works
Three simple steps to transform your e-commerce performance
Real-Time Data Analysis
- 100's of data points collected in-session via simple tag
- Determines if an anonymous user is a new visitor, prior browser or buyer
- Understands browsed category / product margins
AI Powered Offer Decisioning
- Evaluates conversion likelihood & basket stretch potential
- Assesses margin to protect profitability
- Considers broad set of objectives (conversion, basket stretch, demand shaping)
- Selects the right offer to maximize incrementality
Offer Presentment
- Tag that collects data also presents offer
- Offers are tailored to brand standards
- Seamless application of the incentive when customer checks out
The End Result
Higher conversions and spend, more revenue and much more efficient use of your precious promotional budget.
No IT intervention required • Start converting in just a few clicks
Drive E-Commerce Sales More Profitably
See how ES Engage transforms anonymous visitors into engaged customers with AI-powered personalization
Campaign Deployment
Deploy tailored campaigns, offers and messages designed to drive strategic business objectives
Drive Add-to-Cart
Convert Cart
Stretch Basket/AOV
Shape Demand
(e.g., Clear Inventory, Competitive Response)
Improve Fulfillment Profitability
(e.g., Incent BOPIS)
Maximize Special Promotional Periods
(e.g., Black Friday)
Create Awareness
(e.g., Promote Free Returns, Email Sign-Ups)
What happens when our clients shift to automated personalized offers?
Real results from ES Engage implementations across diverse retail segments
Growth in Digital Revenue
+$1.1M incremental dollars for every $10M in sales
Increase in Gross Margin
+$385K in gross margin for every $10M in sales
Reduction in Promotion Spend
$192K in incentive to generate $1.1M in incremental sales
ROI
Including incentive costs & fees
Working with Exchange Solutions to help optimize our digital customer engagement strategy has been a great decision. Their ES Engage solution is one of the most impressive tools we've added to our eCommerce platform and is the solution I am most proud of implementing at INDOCHINO.
Kunal Singh Sodhi
Senior Director, Growth (eCommerce and Marketing), INDOCHINO
Real, Profit-Minded Results with ES Engage
See how our clients achieve measurable success with AI-powered personalization
Success Story: National Home Improvement Retailer
Driving online sales growth while protecting margins
At-A-Glance
The company is one of Canada's leading home improvement retailers, operating hundreds of stores nationwide.
Needs
The company needed to increase online sales as a percentage of overall revenue while protecting margins and continue supporting its weekly flyer program - both in-store and online - through profitable promotions.
Solution Design
The company implemented real-time, in-session personalized conversion offers to complement existing online promotional strategies, drive revenue growth, protect margins, and, over the longer term, reduce reliance on mass promotions.
Topline Revenue Growth
11% growth
Margin Growth
10% improvement
Promotional Efficiency
86% higher return vs. BAU
ROAS
13+ Return on Ad Spend
Success Story: Regional Department Store
Boosting conversion / AOV with real-time personalized offers, while safeguarding profit margins
At-A-Glance
The company is a Florida-based department store offering casual clothing, shoes, bed and bath, and home décor, catering to families that live the Florida lifestyle.
Needs
Tasked with quickly doubling e-commerce sales without mass discounts, the company needed to convert more first-time visitors and maximize every visit to stretch and close carts.
Solution Design
Real-time, in-session personalized offers were implemented to appeal to the company's price-conscious target shopper, while respecting its everyday low-price strategy, ensuring discounts were used strategically to maintain profit margins.
77% increase in AOV
1.6X spend over target
ROAS: $17
Success Story: Global Sporting Goods Retailer
Profitable online growth by personalizing offers within brand, margin, and compliance limits.
Needs
The global sporting goods retailer was seeking a way to drive higher-margin sales and increase AOV without relying on frequent broad-based discounts. With a high volume of MAP-restricted product, and the goal to move at-risk inventory before deep markdowns, the team needed a way to personalize online incentives to shopper behavior, without compromising on strict data privacy and compliance standards.
Solution Design
ES Engage was configured to deliver personalized, well-timed offers aligned with shopper intent and purchase potential, while also supporting sell-through of slower moving inventory. Offers were designed to feel relevant and exclusive - only appearing where allowed - encouraging conversion and basket stretch without disrupting Foot Locker's streamlined purchase path
ROI
Increase in AOV
ROAS
5.5% incremental sales lift, 5.4% incremental margin lift, +$56 AOV
Highly effective at converting / stretching high value ($200+) carts – 7.4% incremental sales lift on $200-300 value carts
ES Engage converted carts contain:
2X as many items
Over indexed on at-risk inventory and apparel
6% average discount (vs. ~20% mass promo discounts)
Zero impact to customer service – seamless UX, optimal user experience
Success Story: Office Supply Retailer
Boosting category penetration and converting anonymous users
At-A-Glance
The company is a top office supply retailer, providing products and services like technology, furniture, and print solutions for businesses and consumers through its e-commerce platform and stores.
Needs
The company needed to boost category penetration, convert anonymous users, manage discount rates for low-margin products, and separately identify and treat preferred price customers.
Solution Design
The company deployed Add-To-Cart (ATC) offers to drive online conversion and sales, optimizing the solution to target new customers, prior browsers, and lapsed preferred members.
AOV Increase
38% increase for treated customers
Spend Over Target
1.4X spend over target
Complete eCommerce Personalized Offers Platform
Powerful tools for real-time offer decisioning, audience targeting, and conversion optimization
Real-Time Data Analysis
Analyzes 100+ data points in real-time including behavior, purchase intent, and margins. Effectively treat unknown shoppers using their live data while building browsing history for future sessions.
AI-Powered Offer Decisioning
Advanced ML algorithms evaluate conversion likelihood, basket stretch potential, and profitability to select the perfect offer. Fully automated execution eliminates manual segmentation and creative testing.
Rapid Tag-Based Deployment
Deploy in under 60 days with lightweight JavaScript tag. Compatible with any eCommerce platform including home-grown versions. No complex integrations or development resources required.
Intelligent Offer Targeting
Target personalized offers only when needed to drive incremental revenue. Avoid profit erosion from incentivizing customers who would have bought anyway or applying promotions to low-margin carts.
Brand-Conscious Discounting
Offers fully customizable to match your brand standards. Enable private message discounting that ensures promotions are delivered in a brand conscious manner maintaining integrity.
Advanced Analytics & Tracking
Comprehensive reporting on performance metrics, conversion rates, and ROI. Secure, controlled in-session tracking that doesn't rely on cookies. Access performance metrics instantly through live dashboards.
Mobile-First Presentation
Responsive offer presentation optimized for all device types. Seamless customer experience across desktop, tablet, and mobile with offers tailored to brand standards and automatic incentive application at checkout.
Anonymous Visitor Intelligence
Effectively treat unknown shoppers using just their real-time data. Determine if anonymous users are new visitors, prior browsers or buyers while enhancing treatments in subsequent sessions.
Expert Managed Services
1-to-1 offer design, execution, model optimization and reporting driven by Exchange Solutions resources. Our team members are dedicated and incentivized to grow results for our clients.
Low Risk Investment
Prove results in market with minimal risk. Low cost and flexible terms enable you to validate performance and ROI before scaling investment.
Calculate Your ES Engage ROI
See how much revenue ES Engage could generate for your e-commerce business
Frequently Asked Questions About ES Engage™
Find answers to common questions about our platform and solutions
Ready to Transform Your E-Commerce Performance?
Join leading retailers who have revolutionized their customer experience with ES Engage. From coast to coast, businesses are seeing unprecedented growth through AI-powered personalization.
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