Empower your Existing Martech Stack
ES PlatformTMeasily integrates into your existing marketing tools, avoiding redundancies and maximizing the flow of loyalty data
Our Trusted Partners
Our secure and scalable cloud-based platform is available to retailers, supported by the right mix of SaaS, advanced analytics and other managed services
ES PlatformTM powers 3 products, built to ignite consumer engagement, improve lifetime value, drive incremental revenue, and increase promotion ROI
Comprehensive, fully-featured loyalty programs with supporting loyalty services
Advanced targeting and personalization engine for loyalty promotions, without Rip & Replace
Automated, personalized offers that turbocharge loyalty program performance
Personalized offers for ecommerce consumers, optimized based on real-time purchase intent
Real, Profit-Minded Results with ES Engage
National Fuel & Convenience Retailer
Regional Department Store
At-A-Glance
Proudly owned by a major energy company, the retailer has a network of thousands of retail and wholesale locations across Canada. Its loyalty program has been in market for decades and supports millions of active members.
Needs
The company identified the need to retire its antiquated, point-of-sale based, in-house loyalty system. Their chosen path was to partner with a third party to rejuvenate their existing program.
Solution Design
A lift-and-shift project allowed the retailer to re-platform their existing program seamlessly.
Real-time integration with a new retail partner for cross-earn capability, objective of driving growth in both programs
Elimination of errors through settlement automation
Targeted offer capability, replacing what was previously only mass offers
Business controls and reporting not previously implemented in-house
At-A-Glance
The company is a southern-state-based department store offering casual clothing, shoes, bed and bath, and home décor, catering to families that live a beachside lifestyle.
Needs
Tasked with quickly doubling e-commerce sales without mass discounts, the company needed to convert more first-time visitors and maximize every visit to stretch and close carts.
Solution Design
Real-time, in-session personalized offers were implemented to appeal to the company’s price-conscious target shopper, while respecting its everyday low-price strategy, ensuring discounts were used strategically to maintain profit margins.
77% increase in AOV
1.6X spend over target
ROAS: $17
