DIY & Home Improvement Loyalty Solutions
Empower DIY enthusiasts, homeowners, and contractors with loyalty programs that support project success, reward learning, and build lasting relationships around home improvement achievements.
DIY & Home Improvement Challenges We Solve
Home improvement retailers face unique challenges in building customer loyalty and personalized offers across seasonal project cycles. Our platform helps create lasting relationships that drive repeat business and increase project basket sizes.
Seasonal Shopping Patterns
Navigate seasonal peaks and valleys with loyalty programs that maintain customer engagement year-round and drive off-season purchases.
Project-Based Purchasing
Connect related products and services across long-term home improvement projects with rewards that recognize the full customer journey.
Professional vs. DIY Customers
Serve both professional contractors and DIY homeowners with flexible loyalty programs that recognize different purchase patterns and needs.
High-Value, Infrequent Purchases
Maximize loyalty impact on major purchases like appliances, flooring, and tools with rewards that justify large investments.
Service Integration
Integrate installation, delivery, and consultation services into loyalty programs that reward the complete home improvement experience.
Education & Expertise
Reward customers for engaging with educational content, workshops, and expert consultations that build long-term brand relationships.
Client Success Story
Learn how Exchange Solutions helped a building supplier retailer successfully transition their loyalty program with comprehensive platform capabilities.
Success Story: Building Supplier Retailer
A successful lift-and-shift of a nation-wide loyalty program
At-A-Glance
The company is a one-stop-shop providing concrete accessories and chemicals, tools and equipment, building materials and fasteners, erosion and waterproofing, and safety products to professional contractors.
Needs
The company was looking to transition their in-house loyalty program to an outsourced loyalty provider that would support the evolution, growth, automation and productivity of the program into the future.
Solution Design
Lift-and-Shift of the company's rewards loyalty program to the Exchange Solution Loyalty Platform.
Tier based program
with automatic quarterly redemption of electronic reward vouchers
Tier dashboard
Member dashboard for tier status, voucher earning, transaction activity & more - offers a convenient and streamlined digital experience
Offer Gallery
with personalized category penetration, vendor funded product, continuity & basket stretch offers
Reports and controls
Robust performance & financial reporting, fraud controls and financial reconciliation
ES Engage Success Story
Discover how Exchange Solutions helped a national home improvement retailer drive online sales growth while protecting margins through real-time personalized conversion offers.
Success Story: National Home Improvement Retailer
Driving online sales growth while protecting margins
At-A-Glance
The company is one of Canada's leading home improvement retailers, operating hundreds of stores nationwide.
Needs
The company needed to increase online sales as a percentage of overall revenue while protecting margins and continue supporting its weekly flyer program - both in-store and online - through profitable promotions.
Solution Design
The company implemented real-time, in-session personalized conversion offers to complement existing online promotional strategies, drive revenue growth, protect margins, and, over the longer term, reduce reliance on mass promotions.
Topline Revenue Growth
11% growth
Margin Growth
10% improvement
Promotional Efficiency
86% higher return vs. BAU
ROAS
13+ Return on Ad Spend
"The personalized conversion offers have transformed our online revenue performance while maintaining the promotional efficiency our customers expect from our flyer programs."
DIY & Home Improvement Industry Resources
Discover insights and strategies tailored to DIY and home improvement companies
CRMC Webinar Series: Anonymous Shoppers: Goldmine or Blind Spot?
This webinar is part of the CRMC Webinar Series and features Marie-Helene Cusson, Senior Director, Digital Merchandising & Analytics at RONA. If you know Retail, you know that Customer identification has always been a fundamental challenge, and even in the world of e-commerce, we have learned that identifying “anonymous shoppers” represents one of retail’s largest untapped opportunities. RONA is a leading Canadian retailer of home improvement and construction products and services. The company was previously Lowe’s Canada and after a sale to U.S.-based private equity firm Sycamore Partners, the business returned to its roots, rebranding as RONA.
ES Engage™ Upgrades and Feature Releases
Learn more about this topic.
Driving Smarter Personalized Offers with AI-Powered Universal Coupons for Fraud Prevention and Easy Redemption
Learn how AI-powered universal coupons can enhance fraud prevention while simplifying redemption.
