Office Supplies
Strengthen B2B relationships and drive corporate customer loyalty with specialized programs that support business growth, reward volume purchasing, and provide value-added services for office supply customers and business service providers.
Office Supplies & Business Services Challenges We Solve
Office supply retailers serve both everyday consumers and business clients while competing on price. Our platform adds value beyond price through personalization and cross-selling services.
Serving Consumers & Business Clients Together
Flexible segmentation accommodates both customer types - small businesses earn rebates and higher-tier perks while individuals get points and coupons for personal purchases.
Heavy Price Competition & Commoditized Products
Add value beyond price through personalized loyalty incentives. Analyze routine purchases like printer ink to offer tailored "buy 3, get bonus" deals for frequently used items.
Infrequent Engagement (Run-Out Shopping)
Anticipate needs and prompt re-engagement. If data shows 60-day toner reorders, send day-50 reminders with points bonuses to encourage early reorders through your store.
Cross-Selling Services to Product Buyers
Leverage purchase data to introduce relevant services. Laptop buyers get loyalty offers for tech setup services; regular paper buyers receive print services department perks.
Protecting Margins on Big-Ticket Electronics
Optimize discounting by customer profile. Use propensity scoring to selectively offer discounts only to price-sensitive customers who need extra incentive for office chairs or laptops.
Multi-Channel Purchase Paths
Centralize all transactions so customers have one account across retail store, online website, and sales reps. Unified promotions inform online incentives with in-store history.
ES Engage Client Success Story
Discover how Exchange Solutions helped a leading office supply retailer boost category penetration and convert anonymous users while managing discount rates for low-margin products.
Success Story: Office Supply Retailer
Boosting category penetration and converting anonymous users
At-A-Glance
The company is a top office supply retailer, providing products and services like technology, furniture, and print solutions for businesses and consumers through its e-commerce platform and stores.
Needs
The company needed to boost category penetration, convert anonymous users, manage discount rates for low-margin products, and separately identify and treat preferred price customers.
Solution Design
The company deployed Add-To-Cart (ATC) offers to drive online conversion and sales, optimizing the solution to target new customers, prior browsers, and lapsed preferred members.
AOV Increase
38% increase for treated customers
Spend Over Target
1.4X spend over target
"The targeted Add-To-Cart offers have significantly improved our ability to convert anonymous visitors while maintaining healthy margins across our diverse product categories."
Office Supplies & Business Services Resources
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