eCommerce
Increase customer lifetime value with journey-aware incentives. Trigger personalized rewards and messages across key lifecycle moments—from first visit to replenishment and re-engagement—to encourage ongoing loyalty.
eCommerce & Digital Retail Challenges We Solve
Digital-first retailers face unique challenges in building customer loyalty in competitive online environments. Our platform helps create meaningful digital relationships that drive long-term value and repeat purchases.
Digital Customer Acquisition Costs
Reduce reliance on expensive digital advertising by building loyalty programs that increase customer lifetime value and encourage organic referrals and repeat purchases.
Personalization at Scale
Deliver highly personalized shopping experiences and loyalty rewards using AI-powered insights from browsing behavior, purchase history, and customer preferences.
Lifecycle Customer Engagement
Increase customer lifetime value with journey-aware incentives. Trigger personalized rewards and messages across key lifecycle moments—from first visit to replenishment and re-engagement—to encourage ongoing loyalty.
Omnichannel Integration
Unify loyalty experiences across website, mobile app, social media, email, and any physical touchpoints to create cohesive customer journeys.
Real-Time Engagement
Capture customer attention with instant rewards for digital behaviors like reviews, social shares, referrals, and engagement with brand content and community.
Cart Abandonment & Recovery
Turn abandoned carts into loyalty opportunities with strategic rewards, personalized incentives, and engagement programs that bring customers back to complete purchases.
ES Engage Client Success Story
Discover how Exchange Solutions helped a premium menswear retailer transform their fashion e-commerce with intelligent personalization that respects style preferences while maximizing conversion.
Success Story: National Home Improvement Retailer
Driving online sales growth while protecting margins
At-A-Glance
The company is one of Canada's leading home improvement retailers, operating hundreds of stores nationwide.
Needs
The company needed to increase online sales as a percentage of overall revenue while protecting margins and continue supporting its weekly flyer program - both in-store and online - through profitable promotions.
Solution Design
The company implemented real-time, in-session personalized conversion offers to complement existing online promotional strategies, drive revenue growth, protect margins, and, over the longer term, reduce reliance on mass promotions.
Topline Revenue Growth
11% growth
Margin Growth
10% improvement
Promotional Efficiency
86% higher return vs. BAU
ROAS
13+ Return on Ad Spend
eCommerce & Digital Retail Resources
Discover insights and strategies tailored to online and digital-first retail companies
CRMC Webinar Series: Anonymous Shoppers: Goldmine or Blind Spot?
This webinar is part of the CRMC Webinar Series and features Marie-Helene Cusson, Senior Director, Digital Merchandising & Analytics at RONA. If you know Retail, you know that Customer identification has always been a fundamental challenge, and even in the world of e-commerce, we have learned that identifying “anonymous shoppers” represents one of retail’s largest untapped opportunities. RONA is a leading Canadian retailer of home improvement and construction products and services. The company was previously Lowe’s Canada and after a sale to U.S.-based private equity firm Sycamore Partners, the business returned to its roots, rebranding as RONA.
ES Engage™ Upgrades and Feature Releases
Learn more about this topic.
AI In Action – Driving Conversion and Profitable Growth For Anonymous and Loyal Shoppers
See how Bealls Inc. leverages AI to drive conversion for both anonymous and loyal shoppers. This resource provides valuable insights into conversion-rate-optimization for apparel and department-store organizations.
