Identifies prospensity and intent, then engages with individualized, margin-aware offers to drive incremental & profitable sales.
Generates Incremental Revenue: Double digit lift in revenue,
margin and orders
Creates High Value Customers: 15% improvement in lifetime
Protects healthy profit margin: 2X higher return on promo spends
Customer personas have varying sensitivity to incentives. ES Engage identifies the persona of each shopper in real-time and applies offer tactics, designed to convert and improve profitability.
Treatment: Motivated buyer. Knows what they need and will buy at regular price. No need to present offer and waste incentive spend.
Treatment: Likely to buy if they get a deal; focus on basket stretch and increase incentive amount where margin allows.
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