Real-time Offer Agent That Drives Profitable Growth
Most tools optimize who you know. We convert who you don't. Profitably.
Convert Anonymous Traffic In Session
ES Engage™ is an agentic AI ecommerce solution that delivers the optimal offer to each visitor in real time, with no reliance on identity or personal data. The Offer Agent reads live purchase intent, balances margin and conversion, and executes the right offer automatically.
The result: higher conversions, increased spend, and more efficient promotional budgets, powered by AI that acts like your best marketer at scale.
No complex setup. No manual segmentation. No guesswork.
ES Engage plugs into your existing e-commerce stack and drives profit from day one.
Helps Marketers
Drive Topline Revenue, More Profitably
In-session agent identifies when an offer will drive incremental conversion / spend – and avoids unnecessary mass discounting that erodes margin.
Optimize for Margin, Not Just Conversion
Every decision is margin-aware, ensuring the agent delivers the minimum effective incentive.
Built for Anonymous Traffic
Works across new and returning visitors using in session signals to unlock profitable conversion across the 90%+ of traffic traditional tools miss.
Scales Offer Decisioning — No Complex Integration
Automates offer decisioning using real-time signals. No identity tracking, no segmentation, no dev work. Fast install. Immediate ROI.
How It Works
Three simple steps to transform your e-commerce performance
Real-Time Data Analysis
- 100's of data points collected in-session via simple tag
- Determines if an anonymous user is a new visitor, prior browser or buyer
- Understands browsed category / product margins
AI Powered Offer Decisioning
- Evaluates conversion likelihood & basket stretch potential
- Assesses margin to protect profitability
- Considers broad set of objectives (conversion, basket stretch, demand shaping)
- Selects the right offer to maximize incrementality
Offer Presentment
- Tag that collects data also presents offer
- Offers are tailored to brand standards
- Seamless application of the incentive when customer checks out
The End Result
Higher conversions and spend, more revenue and much more efficient use of your precious promotional budget.
No IT intervention required • Start converting in just a few clicks
The Exchange Solutions team has been very helpful during this process, particularly when running into roadblocks — they found ways to fix issues on their own and required little effort from our team. Where we needed help, they went over and above to outline the issues and do extra testing to validate everything.
Andy Shuman
Executive, JD Finish Line
Drive E-Commerce Sales More Profitably
See how ES Engage transforms anonymous visitors into engaged customers with AI-powered personalization
Campaign Deployment
Deploy tailored campaigns, offers and messages designed to drive strategic business objectives
Drive Add-to-Cart
Convert Cart
Stretch Basket/AOV
Shape Demand
(e.g., Clear Inventory, Competitive Response)
Improve Fulfillment Profitability
(e.g., Incent BOPIS)
Maximize Special Promotional Periods
(e.g., Black Friday)
Create Awareness
(e.g., Promote Free Returns, Email Sign-Ups)
The threshold-based incentive banners have been the most valuable feature. They’ve had a clear, measurable impact on increasing our average order value — customers consistently exceed the offer threshold when they engage, spending well beyond what’s required to unlock the incentive, driving meaningful incremental revenue.
Ali Cirak
Data Analyst-Ecommerce, Bealls Inc.
What happens when our clients shift to automated personalized offers?
Real results from ES Engage implementations across diverse retail segments
Growth in Digital Revenue
+$1.1M incremental dollars for every $10M in sales
Increase in Gross Margin
+$385K in gross margin for every $10M in sales
Reduction in Promotion Spend
$192K in incentive to generate $1.1M in incremental sales
ROI
Including incentive costs & fees
Working with Exchange Solutions to help optimize our digital customer engagement strategy has been a great decision. Their ES Engage solution is one of the most impressive tools we've added to our eCommerce platform and is the solution I am most proud of implementing at INDOCHINO.
Kunal Singh Sodhi
Senior Director, Growth (eCommerce and Marketing), INDOCHINO
Real, Profit-Minded Results with ES Engage
See how our clients achieve measurable success with AI-powered personalization
Success Story: RONA
Driving online sales growth while protecting margins
At-A-Glance
RONA is one of Canada's leading home improvement retailers, operating hundreds of stores nationwide.
Needs
RONA needed to increase online sales as a percentage of overall revenue while protecting margins and continue supporting its weekly flyer program - both in-store and online - through profitable promotions.
Solution Design
RONA implemented real-time, in-session personalized conversion offers to complement existing online promotional strategies, drive revenue growth, protect margins, and, over the longer term, reduce reliance on mass promotions.
Topline Revenue Growth
11% growth
Margin Growth
10% improvement
Promotional Efficiency
86% higher return vs. BAU
ROAS
13+ Return on Ad Spend
Success Story: Bealls
Boosting conversion / AOV with real-time personalized offers, while safeguarding profit margins
At-A-Glance
Bealls is a Florida-based department store offering casual clothing, shoes, bed and bath, and home décor, catering to families that live the Florida lifestyle.
Needs
Tasked with quickly doubling e-commerce sales without mass discounts, Bealls needed to convert more first-time visitors and maximize every visit to stretch and close carts.
Solution Design
Real-time, in-session personalized offers were implemented to appeal to Bealls' price-conscious target shopper, while respecting its everyday low-price strategy, ensuring discounts were used strategically to maintain profit margins.
77% increase in AOV
1.6X spend over target
ROAS: $17
Success Story: Foot Locker
Profitable online growth by personalizing offers within brand, margin, and compliance limits
Needs
Foot Locker, the U.S.-based global athletic footwear and apparel retailer, was seeking a way to drive higher-margin sales and increase AOV without relying on frequent broad-based discounts. With a high volume of MAP-restricted product, and the goal to move at-risk inventory before deep markdowns, Foot Locker needed a way to personalize online incentives to shopper behavior, without compromising on strict data privacy and compliance standards.
Solution Design
ES Engage was configured to deliver personalized, well-timed offers aligned with shopper intent and purchase potential, while also supporting sell-through of slower moving inventory. Offers were designed to feel relevant and exclusive - only appearing where allowed - encouraging conversion and basket stretch without disrupting Foot Locker's streamlined purchase path
ROI
Increase in AOV
ROAS
5.5% incremental sales lift, 5.4% incremental margin lift, +$56 AOV
Highly effective at converting / stretching high value ($200+) carts – 7.4% incremental sales lift on $200-300 value carts
ES Engage converted carts contain:
2X as many items
Over indexed on at-risk inventory and apparel
6% average discount (vs. ~20% mass promo discounts)
Zero impact to customer service – seamless UX, optimal user experience
Success Story: Staples
Boosting category penetration and converting anonymous users
At-A-Glance
Staples is a top office supply retailer, providing products and services like technology, furniture, and print solutions for businesses and consumers through its e-commerce platform and stores.
Needs
Staples needed to boost category penetration, convert anonymous users, manage discount rates for low-margin products, and separately identify and treat preferred price customers.
Solution Design
Staples deployed Add-To-Cart (ATC) offers to drive online conversion and sales, optimizing the solution to target new customers, prior browsers, and lapsed preferred members.
AOV Increase
38% increase for treated customers
Spend Over Target
1.4X spend over target
Complete eCommerce Personalized Offers Platform
Powerful tools for real-time offer decisioning, audience targeting, and conversion optimization
Real-Time Data Analysis
Analyzes 100+ data points in real-time including behavior, purchase intent, and margins. Effectively treat unknown shoppers using their live data while building browsing history for future sessions.
AI-Powered Offer Decisioning
Advanced ML algorithms evaluate conversion likelihood, basket stretch potential, and profitability to select the perfect offer. Fully automated execution eliminates manual segmentation and creative testing.
Rapid Tag-Based Deployment
Deploy in under 60 days with lightweight JavaScript tag. Compatible with any eCommerce platform including home-grown versions. No complex integrations or development resources required.
Intelligent Offer Targeting
Target personalized offers only when needed to drive incremental revenue. Avoid profit erosion from incentivizing customers who would have bought anyway or applying promotions to low-margin carts.
Brand-Conscious Discounting
Offers fully customizable to match your brand standards. Enable private message discounting that ensures promotions are delivered in a brand conscious manner maintaining integrity.
Advanced Analytics & Tracking
Comprehensive reporting on performance metrics, conversion rates, and ROI. Secure, controlled in-session tracking that doesn't rely on cookies. Access performance metrics instantly through live dashboards.
Mobile-First Presentation
Responsive offer presentation optimized for all device types. Seamless customer experience across desktop, tablet, and mobile with offers tailored to brand standards and automatic incentive application at checkout.
Anonymous Visitor Intelligence
Effectively treat unknown shoppers using just their real-time data. Determine if anonymous users are new visitors, prior browsers or buyers while enhancing treatments in subsequent sessions.
Expert Managed Services
1-to-1 offer design, execution, model optimization and reporting driven by Exchange Solutions resources. Our team members are dedicated and incentivized to grow results for our clients.
Low Risk Investment
Prove results in market with minimal risk. Low cost and flexible terms enable you to validate performance and ROI before scaling investment.
Calculate Your ES Engage ROI
See how much revenue ES Engage could generate for your e-commerce business
Frequently Asked Questions About ES Engage™
Find answers to common questions about our platform and solutions
Ready to Transform Your E-Commerce Performance?
Join leading retailers who have revolutionized their customer experience with ES Engage. From coast to coast, businesses are seeing unprecedented growth through AI-powered personalization.
Learn Our Story
Discover what makes Exchange Solutions the leader in AI personalization
Why Exchange Solutions
Certified Membership
MACH Alliance ISV Member
ES Engage™ delivers composable engagement capabilities built on cloud-native, API-first architecture. Our MACH Alliance commitment ensures ES Engage™ integrates smoothly with your complete martech stack, enabling you to mix and match best-of-breed solutions while maintaining clean, standard API connections across your entire customer engagement ecosystem.
Learn about our MACH Alliance membership →
