Are These 5 Loyalty Myths Holding You Back?
Discover the truth behind common loyalty program myths and learn strategies to achieve lasting loyalty success. A comprehensive guide to modern loyalty program management.
Breaking down loyalty program myths for modern retail success
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CRMC Webinar Series: Anonymous Shoppers: Goldmine or Blind Spot?
This webinar is part of the CRMC Webinar Series and features Marie-Helene Cusson, Senior Director, Digital Merchandising & Analytics at RONA. If you know Retail, you know that Customer identification has always been a fundamental challenge, and even in the world of e-commerce, we have learned that identifying “anonymous shoppers” represents one of retail’s largest untapped opportunities. RONA is a leading Canadian retailer of home improvement and construction products and services. The company was previously Lowe’s Canada and after a sale to U.S.-based private equity firm Sycamore Partners, the business returned to its roots, rebranding as RONA.
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