Latest Innovation Overview
ES Loyalty™ Version 4.7 introduces aggregations in Console and member scoring & intelligence with additional scores, empowering loyalty teams with richer member insights, advanced ML-derived metrics including churn propensity and customer lifetime value, and enhanced personalization capabilities for exceptional member experiences.
In the ever-changing world of consumer loyalty, we are more than just solution providers—we are seasoned experts and enthusiasts. This year, we have observed a growing trend in retail brands seeking more precise, actionable analytics, elevated member experiences, enhanced program value, and seamless partner integrations. Our latest features released underline our commitment to optimizing value exchange between retail brands and their consumers. With consolidated member aggregations, advanced ML-derived scoring metrics, and deeper member intelligence, ES Loyalty 4.7 enables truly scalable, data-driven loyalty programs that deliver exceptional results through personalized service and intelligent targeting.
ES Loyalty™ Version 4.7 - Current Release
Version 4.7
Current Release - October 14, 2025
Aggregations in Console
Why this is valuable:
Makes information available for service and troubleshooting in the Member Management section of the Console to improve information available for service and troubleshooting.
What this feature does:
Gives loyalty teams a richer, unified view of member behavior to power more personalization service. Consolidates configurable Member Aggregations such as Spend, Rewards, and Redemptions into an enhanced section in the ES Loyalty Console.
How you benefit:
Quickly surface key performance signals and trend insights for each member, enabling more personalized service without leaving the member profile.
Member Scoring & Intelligence - Additional Scores
Why this is valuable:
This release adds several new machine-learning derived "probabilistic" metrics to the MSI feature. These scores are derived from the entire membership base and so facilitate both membership base and individual analysis, as well as Audience creation and targeting on the basis of the different levels of probability of the score. "Churn Propensity" uses the entire member base to analyze and predict an individual-member level score of likelihood of a member churning. This release also includes a "Propensity to Buy" metric for individuals, of any product for a given duration. This release also includes a "Customer Lifetime Value" metric to predict individual monetary value of the member. Also includes general quality improvements and implementation of a "save draft" function when creating member scores, and general UX and quality improvements.
What this feature does:
Your marketing team can instantly segment loyalty members based on key metrics like probability of churn, propensity to buy, and customer lifetime value. This feature helps you create and manage segmentation scores for churn probability, propensity to buy, and customer lifetime value through a friendly AI interface. It's the fastest way to create and target on smarter audiences and power more relevant campaigns.
How you benefit:
Member Scoring & Intelligence puts advanced segmentation in the hands of every marketer — no SQL or data science required. You get quick access to meaningful member insights, through the creation process, including scoring methods, reusable scoring models, and campaign-ready segments that improve targeting and drive results.
Previous ES Loyalty™ Releases
Version 4.6
October 14, 2025Household Spend-Based Tier Qualification
Extends individual member-based tier qualification to households or groups, enabling marketers to target and incent "households" of members by aggregating spend from all household members to strengthen loyalty engagement across family or group, applying clear business rules for rollovers, current-period qualification, member departures, returns, and overrides.
Member Scoring & Intelligence Enhancements
Addition of key new MSI metric - churn risk probability - with machine-learning derived "probabilistic" capabilities to predict member churning, implementation of "save draft" function when creating member scores, and general quality improvements to improve user experience and adoption.
Global Payments Integration
Integration of ES Loyalty with global payments platform Tipaldi, facilitating setup and operations of global direct payments to members via multiple methods including direct deposit, ACH, PayPal, and enabling fast, compliant, and scalable loyalty redemptions worldwide with multi-currency, multi-jurisdiction payouts.
Version 4.5
September 2025Bulk Offer Import
Automates the ingestion of high-volume promotional offers, especially from flyer campaigns, enabling marketers to save time and reduce manual workload.
Tiers Status Rollover
Allows high-value customers to retain their hard-earned tier status into the next period, maintaining member motivation and loyalty while ensuring continuity across tier evaluations.
Version 4.4
August 2025Enhanced Member Segmentation
Advanced AI-driven member categorization for more precise targeting and personalized experiences.
Real-time Points Balance Updates
Instant balance synchronization across all touchpoints for improved member experience.
Version 4.3
July 2025API Performance Optimization
Improved response times and reliability for better integration experiences with third-party systems.
Multi-Language Support Enhancement
Expanded localization capabilities for global loyalty program deployment.
Version 4.2
June 2025Advanced Analytics Dashboard
Comprehensive insights into member behavior patterns and program performance metrics.
Automated Tier Migration
Streamlined process for member tier transitions based on configurable criteria.
Version 4.1
May 2025Mobile SDK Improvements
Enhanced mobile integration capabilities with improved performance and reduced battery usage.
Fraud Detection Enhancement
Advanced machine learning algorithms to identify and prevent fraudulent loyalty program activities.
Version 4.0
April 2025Next-Gen Personalization Engine
Revolutionary AI-powered recommendation system delivering truly personalized member experiences.
Cloud-Native Architecture
Complete platform modernization for improved scalability and performance.
Version 3.9
March 2025Enhanced Security Framework
Advanced encryption and security measures to protect member data and program integrity.
Partner Integration Hub
Streamlined partner onboarding and management capabilities for coalition programs.
Version 3.8
February 2025Behavioral Trigger System
Automated campaign activation based on member behavior patterns and engagement signals.
Comprehensive Audit Trails
Detailed tracking and logging for compliance and operational transparency.
Version 3.7
January 2025Dynamic Reward Catalog
Real-time reward availability and pricing updates based on inventory and demand.
Social Sharing Integration
Built-in social media connectivity to amplify program engagement and referrals.
Version 3.6
December 2024Predictive Member Lifetime Value
AI-powered forecasting to identify high-value members and optimize retention strategies.
Omnichannel Experience Optimization
Seamless loyalty program integration across all customer touchpoints and channels.
Version 3.5
November 2024Advanced Member Communication Hub
Centralized messaging platform with multi-channel delivery and personalization capabilities.
Real-time Campaign Optimization
Automated campaign adjustments based on performance metrics and member responses.
Version 3.4
October 2024Gamification Framework
Comprehensive gaming mechanics to drive engagement through challenges, achievements, and leaderboards.
Enhanced Data Privacy Controls
Advanced privacy management tools ensuring compliance with global data protection regulations.
Ready to Experience ES Loyalty™?
See how our latest innovations can transform your loyalty program and drive meaningful member engagement.
