Success Story: Global Sporting Goods Retailer
Profitable online growth by personalizing offers within brand, margin, and compliance limits.
Needs
The global sporting goods retailer was seeking a way to drive higher-margin sales and increase AOV without relying on frequent, broad-based discounts. With a high volume of MAP-restricted product, and the goal to move at-risk inventory before deep markdowns, the team needed a way to personalize online incentives to shopper behavior, without compromising on strict data privacy and compliance standards.
Solution Design
ES Engage™ was configured to deliver personalized, well-timed offers aligned with shopper intent and purchase potential, while also supporting sell-through of slower moving inventory. Offers were designed to feel relevant and exclusive - only appearing where allowed - encouraging conversion and basket stretch without disrupting Foot Locker's streamlined purchase path
200%
ROI
67%
Increase in AOV
$17
ROAS
5.5% incremental sales lift, 5.4% incremental margin lift, +$56 AOV
Highly effective at converting / stretching high value ($200+) carts – 7.4% incremental sales lift on $200-300 value carts
ES Engage converted carts contain:
2X as many items
Over indexed on at-risk inventory and apparel
6% average discount (vs. ~20% mass promo discounts)
Zero impact to customer service – seamless UX, optimal user experience
Ready to drive profitable online growth? Learn how ES Engage can help you achieve similar results.
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